Are your employees on a need-to-know basis? If so, you may be derailing your efforts to increase workforce productivity. Your workforce represents your most significant long-term investment. It ultimately determines the success or failure of your organization. Engaged employees are far more likely to demonstrate the dedication and commitment that are essential to the long-term growth of your company.
The foundation for genuine employee engagement begins with extensive and consistent communications.
Helping employees become more invested in their work begins with honest and open communications. On-going communications and messaging can transform levels of engagement, drive up productivity, and produce a rewarding work environment.
A Harvard Business Review article reported that “on average, 95 percent of a company’s employees are unaware of, or do not understand, its strategy.” With this massive disconnect, it’s no surprise that only 3 out of 10 workers report being engaged in their role. If you expect employees to connect their work efforts to your organization’s success, you must effectively communicate organizational strategy.
In a survey conducted by The Corporate Leadership Board, employees from all over the world reported that the single most important factor in driving engagement is a strong connection between their work and their company’s organizational strategy. This research reinforces the fact that employees become engaged and more invested in their work when they have a clear understanding of why their role is important to the mission and how it contributes to the overall success of the organization.
Effective communication is important to employees, managers, senior leaders, and other stakeholders. Keeping employees informed with personal, relevant, and engaging communication gives companies a competitive edge and has direct results on the bottom line. In a recent article in Trainingmag.com, Mahan Tavakoli, Regional Vice President