Four ways to make safety personal

By: Kirk Theriot

Behind every worker is a family who is counting on them to provide financial and emotional support. Because safety can have life-altering consequences for generations of family members, it is one of the most important decisions a company can make — both for its workers and for its bottom line.

Studies show that when people have an emotional connection to learning, they perform better on testing. When employees connect on a personal level, they are more likely to relate, retain, and apply the material for longer.

Want to know how to translate a safety lesson into a culture where employees take personal responsibility for themselves and their family’s well-being?

Effective safety training must make a clear connection between compliance and the significance of injury. Make it personal by demonstrating how a serious workplace injury can provoke a major crisis in the family with major financial burdens and substantial time demands on uninjured family members. Show how family resources may be stretched to the breaking point. Human loss and suffering are immeasurable.

Customized training tools help make a real connection with workers in a personalized way

1. Children's artwork safety calendars
Custom safety calendars featuring children’s artwork are a great addition to your company’s safety plan by encouraging employees and their family members to actively participate in good safety practices on a daily basis. Custom safety calendars make it personal because they remind employees why safety is so important—their families are counting on them to work safely. Safety calendars encourage the whole family to participate in safety at work, home, school, and at play.

2. Microlearning safety messaging and videos
Statistics show that employees trained with video perform better than other traditional training methods. Video is by far one of the most effective, cost-conscious, and versatile safety training tools. Generic or canned instruction won’t cut it. Instead, make all content relevant to specific safety policies and practices. Make it personal with exact work and job site situations.

3. Top-of-mind safety awareness
Make it personal with custom safety messaging specific to each team or employee. Consistent, targeted communications help employees comply with all safety policies and practices. Incorporating relevant and consistent safety messaging on banners, posters, and flyers can help our brains to remember or “encode” information for longer.

4. Create a buddy system to watch over each other
Make it personal by incorporating a buddy system to help co-workers follow company safety policies and practices. Keep an eye on new co-workers and make safety a part of the conversation on and off the job.