By: Francelle Theriot
What’s the Role of Social Media in Business?
It’s easy to see how social media has touched our personal lives, but social media has fundamentally altered the business landscape as well. Social media is really the practice of building better customer relationships where both the buyer and seller have an interest in providing a more satisfying exchange.
When marketing BtoC and BtoB, relationship marketing recognizes the long term value of positive customer relations. Maintaining relationships through extended communications, various social touch points and value added services reinforces customer satisfaction and builds customer retention.
Create brand awareness, expand audience, increase website traffic and marketing effectiveness with social media marketing. Time to build better business relationships, time to build a relationship with 2121 Design.