Three Benefits to Using Video for Learning and Training

Francelle Theriot - 2017

More and more companies are turning to video for corporate learning and training.  Quality and accessibility have increased and companies are now able to easily connect and engage their customers and employees anytime, anywhere, any device.

But video is doing more than just providing an additional layer of instruction. It is literally transforming the way we learn in the workplace. It’s creating a deeper, richer experience for not just participants, but for instructors too. It’s a win-win for every company looking to enhance their corporate training.

Here are three benefits to using video for learning and training in the workplace.

1. It reduces costs

Corporate training can be time-consuming and costly. An enterprise video platform drastically reduces the planning and organization of in-person training. It also eliminates the physical cost of of a facility. Corporate video can be used for onboarding, product training, and company announcements and news. Best of all, employees can access the training and course content from anywhere at anytime. Whether they are at home, the office, or another remote location, all they often need is an internet connection.

2. It accommodates different learning styles

Traditional workplace training once included a manual of notes. That’s great if you learning by reading, but what if you don’t? As you’ve likely discovered, not all employees learn the same way. It is said that people remember only 10% of what they hear, 30% of what they read, and 80% of what they see. Sure video is primarily visual, but it actually incorporates a variety of learning styles. This includes aural, visual, read/write, and kinesthetic. Video also helps participants learn at their own pace with the opportunity to rewatch anything they may have missed.

3. It keeps people engaged

A report by Nielsen discovered that 44% of all web video is viewed at work, so why not take advantage of this? Video engages and motivates employees in a way that text-based communication can’t. When employees have access to training videos, they can view the content at their own pace, and at their own time, and on their own device–which often includes mobile. Video also provides that human element, making participants feel as though they are personally mentored.