Don't leave digital to the intern

Francelle Theriot - 2017

Why should you be interested in digital marketing?

According to, one in every 5 people in the world own a smartphone and one in every 17 own a tablet. With more than 3 billion people online, consumers are tuned in to various channels. Targeting consumers where they spend time is the most effective marketing strategy to reach your audience and ultimately, your business goals. But with all of the options out there, it’s difficult to know how your company can benefit.

Do you need help reviewing your marketplace opportunity and structuring your strategy?

Targeting new customers and keeping them engaged and loyal to your brand is a great reason to connect with 2121 Design.

Leverage Your Brand's Social Power

Francelle Theriot - 2017

What’s the Role of Social Media in Business?

It’s easy to see how social media has touched our personal lives, but social media has fundamentally altered the business landscape as well. Social media is really the practice of building better customer relationships where both the buyer and seller have an interest in providing a more satisfying exchange. 

When marketing BtoC and BtoB, relationship marketing recognizes the long term value of positive customer relations. Maintaining relationships through extended communications, various social touch points and value added services reinforces customer satisfaction and builds customer retention. 

Create brand awareness, expand audience, increase website traffic and marketing effectiveness with social media marketing. Time to build better business relationships, time to build a relationship with 2121 Design.

Mobile Friendly Makes a Difference

Kirk Theriot - 2017

What is responsive design?

An approach to web design aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices.

Why is responsive design important?

Consumers are tuned in on a variety of digital devices. In order to engage consumers where they are tuned in, marketers must make it easy and convenient to interact with consumers.

How can 2121 help you me to get mobile friendly?

Develop a mobile-first strategy. With mobile use increasing in significance, businesses need to develop mobile-friendly web experiences with content optimizing for mobile use.

The Cloud's New Rainmaker

Francelle Theriot - 2016
Building brands in the 21st century requires knowing what is relevant to your customers and prospects. Innovative, interactive brand experiences with target groups can expand your circle of influence and help you gain market share in your industry. 

Web sites that act as brochures are no longer enough to be competitive. Establishing online communities that include your existing clients, encourage new relationships, and provide relevant content to interested members are the way to grow your brand influence. Providing rich content, thought leadership and top notch personal service can propel your brand to the next level of profitability. 
The Digital Marketing process begins with your current contacts. We’ve coined it your “Circle of Influence,” and believe that this is marketing gold. Consolidating, categorizing, updating and scrubbing this data will provide the foundation for launching an online marketing program. Collecting, managing, measuring and analyzing online customer behavior is an essential aspect of digital marketing success. Use it, or loose it. 

There are hundreds of tools for digital marketing. Some are designed for do-it-yourselfers, others for multimillion dollar operations, and everything in between. Finding effective solutions for industry specific digital marketing processes is a profession. Pursue with vigor! 

  • Opt-in is not Optional - formalize the process
  • Quality over Quantity - for contacts, and content
  • Audience Segmentation - What makes them click?
  • Design for the Inbox - Short, Sweet, and Easy on the Eyes
  • Mobile and device content delivery - Ditto above, plus multi-platform Tech Testing
Refusing to embrace technology and the role digital marketing plays in future business growth and prosperity is business suicide. If you need help, seek it. If you’re in halfway, stay the course. If you’re all the way in, CONGRATULATIONS. 

If you need a little inspiration to move your process forward, give us a call.