The Cloud's New Rainmaker

By: Francelle Theriot

Building brands in the 21st century requires knowing what is relevant to your customers and prospects. Innovative, interactive brand experiences with target groups can expand your circle of influence and help you gain market share in your industry. 

WEB SITES FOR THE 21ST CENTURY 
Web sites that act as brochures are no longer enough to be competitive. Establishing online communities that include your existing clients, encourage new relationships, and provide relevant content to interested members are the way to grow your brand influence. Providing rich content, thought leadership and top notch personal service can propel your brand to the next level of profitability. 
DIGITAL MARKETING SUCCESS 
The Digital Marketing process begins with your current contacts. We’ve coined it your “Circle of Influence,” and believe that this is marketing gold. Consolidating, categorizing, updating and scrubbing this data will provide the foundation for launching an online marketing program. Collecting, managing, measuring and analyzing online customer behavior is an essential aspect of digital marketing success. Use it, or loose it. 

There are hundreds of tools for digital marketing. Some are designed for do-it-yourselfers, others for multimillion dollar operations, and everything in between. Finding effective solutions for industry specific digital marketing processes is a profession. Pursue with vigor! 

QUICK TIPS FOR E-MARKETING TO YOUR CIRCLE OF INFLUENCE
  • Opt-in is not Optional - formalize the process
  • Quality over Quantity - for contacts, and content
  • Audience Segmentation - What makes them click?
  • Design for the Inbox - Short, Sweet, and Easy on the Eyes
  • Mobile and device content delivery - Ditto above, plus multi-platform Tech Testing
FIND YOUR MUSE, MAKE A MOVE 
Refusing to embrace technology and the role digital marketing plays in future business growth and prosperity is business suicide. If you need help, seek it. If you’re in halfway, stay the course. If you’re all the way in, CONGRATULATIONS. 

If you need a little inspiration to move your process forward, give us a call.